Having recently browsed a GF forum, I came upon an interesting post questioning value. The writer asked if what we do as graphic recorders provides value, and if so, how can it be measured if there are no KPI’s.
It lead me to think about what we do as visual practitioners and to question what someone ‘gets’ from seeing someone converting their thoughts and ideas into images. The value of visuals lies in sharing knowledge and narrative; successful visualisation helps to reduce the amount of time it takes to understand a given piece of information; it also helps us form new insights and the allows us to make sense of the ‘bigger picture’.
Image source: Uberflip Blog
They allow for emotion and imagination to be expressed and visuals allow for better comprehension, engagement and longer retention time in our brains. Visuals can even improve learning by up to 400%!
Most people are visual learners and so people will be far more engaged when you’re presenting them with visual information rather than just text alone.
So the next time you’re thinking of holding a meeting or workshop and giving a powerpoint presentation full of words – consider adding in images that support that text too. Or better yet, get in touch with us to help you take your meeting to the next level with visual facilitation or recording!