top of page

THE PEN &        BLOG  

Getting to know your customers using visuals

Updated: Sep 20, 2023

It can be tough to know who your target customer is. You might have a general idea, but without knowing more it can be hard to create effective marketing and sales strategies.

Without understanding your target customer, you're flying blind with your marketing efforts. You could be targeting the wrong people or even worse, not targeting anyone at all!

Visual thinking is an important tool for marketers to consider when crafting their customer journey. By using visuals to create a comprehensive customer journey when coming into contact with your product or service, companies can ensure that they are delivering the right message at the right time and creating an effective and engaging customer experience!

Working with a Graphic Facilitator (GF) and your customers at the same time - talking through their experience whilst the GF sketches on whiteboard or paper - can bring to life the pain points and moments of truth on their journey.

Whilst we've been on our own journey, we'd like to take the time to thank you for reading our blog and for working with us (if you've done so). We'd also like to learn more about you for our own customer profile purposes (sorry - can't escape the marketing!).

"Organisations with a strong Ideal Customer Profile (ICP) achieve 68% higher account win rates"- Hubspot

With these stats in mind - we'd love to know more about you via this 10-question form and as a thank you, we're offering 10% off sketching your next meeting, plus free entry into an M&S voucher draw, worth £50.00.

We'll be posting more about visual thinking and how it can help with marketing and sales soon, so stay tuned!

27 views0 comments


bottom of page